Understanding consumers' brand-induced food taste perception : a comparison of "brand familiarity" : and "consumer value-brand symbolism (in)congruity" ; accounts
Year of publication: |
2012
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Authors: | Paaspvaara, Rami ; Luomala, Harri T. ; Pohjanheimo, Terhi ; Sandell, Mari |
Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 11.2012, 1, p. 11-20
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Subject: | Markenimage | Brand image | Kundenwert | Customer value | Emotion | Kaufentscheidung | Purchase decision | Markenführung | Brand management |
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