Nigam, Achint; Behl, Abhishek; Pereira, Vijay; Sangal, … - In: Industrial Management & Data Systems 123 (2022) 1, pp. 155-187
Purpose The paper explores how consumer behavior for purchasing impulse products changed in the complex and disruptive (emergency) situation of the COVID-19 pandemic when the customer is shopping in-home and not visiting the offline stores in an emerging economy context. This paper further...