Purchase behavior of Generation Z for new-brand beauty products : exploring the role of blockchain
Year of publication: |
2022
|
---|---|
Authors: | Sangal, Shreya ; Nigam, Achint ; Bhutani, Chitrakshi |
Published in: |
Journal of electronic commerce in organizations : JECO. - Hershey, Pa. : IGI Global, ISSN 1539-2929, ZDB-ID 2115949-X. - Vol. 20.2022, 2, p. 1-21
|
Subject: | Beauty Products | Blockchain | Branded Products | E-Commerce | New Brands | Self-Determination Theory | Trust-Based Marketing Theory | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Produktivität | Productivity | Markenimage | Brand image | Markenartikel | Brand | Marketingtheorie | Marketing theory |
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