Fernández-Blanco, Víctor; Azuela Flores, Jose Ignacio; … - Association for Cultural Economics International - ACEI - 2012
The analysis of the relationship between movie reviews and consumer's decision process has focused mainly on the side of critics, who have been defined as "influencers" or as "predictors" (Eliashberg & Shugan, 1997). Also, new ways to measure the impact of the critic have been introduced...