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Brand research : [an outcome of the second International Conference on Brand Management]
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Branding in small and medium entrepreneurial ventures
Verma, Nandita
;
Pareek, Ashish
;
Saraswat, B. P.
- In:
Brand research : [an outcome of the second …
,
(pp. 249-260)
.
2009
Persistent link: https://www.econbiz.de/10009623331
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