Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Saravana, Jaikumar"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
India
9
Indien
9
Consumer behaviour
8
Konsumentenverhalten
8
Emerging economies
6
Schwellenländer
6
Event study
4
Interdependent preferences
4
Nachfrageinterdependenz
4
Ereignisstudie
3
Lebensstandard
3
Private consumption
3
Privater Konsum
3
Standard of living
3
Arzneimittel
2
Brand management
2
Branding strategy
2
Börsenkurs
2
Celebrity endorsements
2
Cognition
2
Congruence
2
Conspicuous consumption
2
Corporate brands
2
Developing countries
2
E-commerce
2
Einkommensverteilung
2
Electronic Commerce
2
Emerging economy
2
Entwicklungsländer
2
House of brands
2
IHDS
2
Income distribution
2
Kognition
2
Lebensqualität
2
Markenführung
2
Match-up
2
Moderately collectivist
2
Perception
2
Pharmaceuticals
2
Preisregulierung
2
more ...
less ...
Online availability
All
Undetermined
12
Free
8
Type of publication
All
Article
12
Book / Working Paper
10
Type of publication (narrower categories)
All
Article in journal
9
Aufsatz in Zeitschrift
9
Arbeitspapier
8
Graue Literatur
8
Non-commercial literature
8
Working Paper
8
Aufsatzsammlung
1
conceptual-paper
1
research-article
1
more ...
less ...
Language
All
English
21
Undetermined
1
Author
All
Jaikumar, Saravana
21
Sahay, Arvind
5
Dutta, Shantanu
3
Pingali, Viswanath
3
Sarin, Ankur
3
Singh, Ramendra
3
Virmani, Vineet
3
Sharma, Yukti
2
Chakraborty, Soumyakanti
1
Chintagunta, Pradeep K.
1
Ghosh, Soham
1
Kumari, Rashmi
1
Mendonca, Avina
1
Mishra, Ria
1
Narayanan, Priya
1
Saravana, Jaikumar
1
Sood, Neeraj
1
Sreekumar, Arun
1
Viswanathan, Madhu
1
Viswanathan, Madhubalan
1
more ...
less ...
Institution
All
Economics, Indian Institute of Management
1
Published in...
All
Working paper series : WPS
5
Working paper / Indian Institute of Management, Ahmedabad
3
Journal of global marketing
2
Decision
1
Health marketing quarterly
1
IIMA Working Papers
1
Journal of Consumer Affairs
1
Journal of Product & Brand Management
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of consumer marketing
1
Journal of marketing theory and practice : JMTP
1
Marketing letters : a journal of research in marketing
1
Team Performance Management: An International Journal
1
The journal of product & brand management
1
more ...
less ...
Source
All
ECONIS (ZBW)
18
Other ZBW resources
3
RePEc
1
Showing
1
-
10
of
22
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Who is your doctor and why? : the role of information signaling in physician selection
Ghosh, Soham
;
Jaikumar, Saravana
;
Chakraborty, Soumyakanti
-
2023
Persistent link: https://www.econbiz.de/10014387896
Saved in:
2
Uncovering the secrets of small family businesses in a developing economy : the unsuspected role of social capital and household income interactions
Jaikumar, Saravana
;
Kumari, Rashmi
-
2021
Persistent link: https://www.econbiz.de/10013170550
Saved in:
3
Educational approaches to enable marketplace metacognition and social intelligence in subsistence consumers
Sharma, Yukti
;
Jaikumar, Saravana
- In:
Journal of consumer marketing
40
(
2023
)
1
,
pp. 44-55
Persistent link: https://www.econbiz.de/10013535991
Saved in:
4
Effects of income inequality in an emerging economy : does conspicuous consumption result in ‘false’ perceptions of economic wellbeing?
Jaikumar, Saravana
;
Sarin, Ankur
;
Narayanan, Priya
-
2020
Persistent link: https://www.econbiz.de/10012166455
Saved in:
5
Effects of pharmaceutical price regulation : evidence from India
Jaikumar, Saravana
;
Chintagunta, Pradeep K.
;
Sahay, Arvind
-
2020
Persistent link: https://www.econbiz.de/10012167022
Saved in:
6
Impact of entrepreneurship on objective and subjective economic markets : a longitudinal study from India
Jaikumar, Saravana
;
Dutta, Shantanu
;
Viswanathan, Madhu
-
2018
Persistent link: https://www.econbiz.de/10011963836
Saved in:
7
Consuming beyond means : debt trap of conspicuous consumption in an emerging economy
Jaikumar, Saravana
;
Sharma, Yukti
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
2
,
pp. 233-249
Persistent link: https://www.econbiz.de/10012515121
Saved in:
8
Executive functions of BoP consumers : research propositions, conceptual framework and implications for marketing strategies for BoP markets
Mishra, Ria
;
Singh, Ramendra
;
Jaikumar, Saravana
- In:
Journal of global marketing
34
(
2021
)
4
,
pp. 249-269
Persistent link: https://www.econbiz.de/10012650596
Saved in:
9
Impact of lifestyle diseases on income and household consumption : evidence from an emerging economy
Jaikumar, Saravana
;
Dutta, Shantanu
;
Sood, Neeraj
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 35-49
Persistent link: https://www.econbiz.de/10012607839
Saved in:
10
Special issue: marketing to the poor, disadvantaged and marginalized consumers : a global perspective
Singh, Ramendra
(
ed.
);
Jaikumar, Saravana
(
ed.
)
-
2021
Persistent link: https://www.econbiz.de/10012650643
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
