Bohnenkamp, Björn; Knapp, Ann-Kristin; Hennig-Thurau, … - In: Journal of Cultural Economics 39 (2015) 1, pp. 15-41
A substantial number of current Hollywood productions are remakes of earlier motion pictures. This research investigates the economic implications of this strategy. It develops a conceptual framework of brand extension success in the movie industry that builds upon the sensations and familiarity...