China′s foreign trade and investment policies have appeared more attractive to Western marketers in recent years. China presents an opportunity for huge market potential and rapid growth for American multinational firms. However, Western marketers have only limited knowledge about Chinese...

As world competition becomes both the U.S.'s best hope and worst fear in this new decade, the Malcolm Baldrige National Quality Award process has suddenly rallied battered U.S. managers. Only three years after it was instituted to encourage and recognize world‐class quality in American...

The results of a survey of new product development practices and procedures in American financial institutions are described. It is revealed that most institutions do not have a formal, fully developed process for developing and managing new products. For those that do, new products committees...