Business potential of big data. The big data business mandate -- Big data business model maturity index -- The big data strategy document -- The importance of the user experience -- Data science. Differences between business intelligence and data science -- Data science 101 -- The data lake --...

Cover -- Title Page -- Copyright -- Contents -- Part I Business Potential of Big Data -- Chapter 1 The Big Data Business Mandate -- Big Data MBA Introduction -- Focus Big Data on Driving Competitive Differentiation -- Leveraging Technology to Power Competitive Differentiation -- History Lesson...

Leverage big data to add value to your business Social media analytics, web-tracking, and other technologies help companies acquire and handle massive amounts of data to better understand their customers, products, competition, and markets. Armed with the insights from big data, companies can...