The research goal is to fill the current research gap by determining the service factors that influence M-commerce Apps customer satisfaction and loyalty in Malaysia by adopting e-service quality (e-SQ) model and relationship quality theories in the context of mobile commerce apps. A framework...

The purpose of this study was to investigate the influence of selected customer perceived value factors on the consumer loyalty towards Mobile commerce in Malaysia towards fashion and apparel industry. This research mainly proposes on the integrated model of dependent variable loyalty of...

The objective of this study is to investigate the effects of customer perceived value on customer purchase intention in the residential property market in Malaysia. The research proposes extension of Seth et al., 1991 model for property market by including relational aspect of the value as an...