Consumer Perception Factors for Fashion M-Commerce and Its Impact on Loyalty Among Working Adults
Year of publication: |
2018
|
---|---|
Authors: | Donni, Ravichandra |
Other Persons: | Dastane, Omkar (contributor) ; Haba, Herman Fassou (contributor) ; Selvaraj, Karthik (contributor) |
Publisher: |
[2018]: [S.l.] : SSRN |
Subject: | Mode | Fashion | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
Extent: | 1 Online-Ressource (25 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Business and Economic Research, 2018, Vol. 8, No. 2, pp 168-192 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments April 23, 2018 erstellt |
Classification: | M31 - Marketing ; M5 - Personnel Economics ; M1 - Business Administration |
Source: | ECONIS - Online Catalogue of the ZBW |
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