Shaikh, Roshan; Khan, Mudasser Ali - In: South Asian Journal of Management Sciences (SAJMS), … 1 (2007) 1, pp. 25-31
This paper quantifies factors which are responsible for the bullwhip effect within the specific theatre, e.g. Middle East. A comprehensive analytical understanding of the phenomenon is derived by considering at least twenty critical factors including Advertising, Sales Promotions, Seasonal...