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Search: person:"Sharp, Byron"
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Brand management
17
Consumer behaviour
17
Konsumentenverhalten
17
Markenführung
17
Brand
15
Markenartikel
15
Advertising
10
Advertising effects
10
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English
47
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33
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Sharp, Byron
78
Dawes, John
18
Kennedy, Rachel
10
Romaniuk, Jenni
10
Beal, Virginia
6
Driesener, Carl
6
Nelson-Field, Karen
6
Riebe, Erica
6
Wind, Yoram
6
Wright, Malcolm
5
Hartnett, Nicole
4
Taylor, Jennifer
4
Trinh, Giang
4
Danenberg, Nick
3
Grasby, Alicia
3
Nenycz-Thiel, Magda
3
Newstead, Kate
3
Stern, Philip
3
Anesbury, Zachary William
2
Bellman, Steven
2
Cohen, Justin
2
Collins, Martin
2
Corsi, Armando
2
Graham, Charles
2
Greenacre, Luke
2
Lockshin, Larry
2
Macdonald, Emma K.
2
Meyer-Waarden, Lars
2
Mundt, Kerry
2
Page, Bill
2
Sharp, Byron M.
2
Wright, Malcolm J.
2
Anderson, Katherine
1
Barnard, Neil
1
Barnard, Neil R.
1
Bogomolova, Svetlana
1
Bond, Allison
1
Clemente, Maria
1
Corsi, Armando Maria
1
Driesener, Carl Barrie
1
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Journal of advertising research
20
ADMAP : for decisionmakers in advertising, marketing, media, planning & research
9
Journal of business research : JBR
4
Australasian marketing journal
3
Journal of Business Research
3
Marketing research : a magazine of management and applications
3
International journal of business and globalisation : IJBG
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of Consumer Behaviour
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer behaviour
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of marketing management : MM
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Brand management ; Vol. 2
1
European Journal of Marketing
1
European journal of marketing : EJM
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of market research
1
Journal of financial services marketing : JFSM
1
Journal of professional services marketing
1
Journal of retailing and consumer services
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Journal of service management
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ECONIS (ZBW)
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OLC EcoSci
31
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3
Other ZBW resources
3
USB Cologne (EcoSocSci)
1
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1
The market-based assets theory of brand competition
Sharp, Byron
;
Dawes, John
;
Victory, Kirsten
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460818
Saved in:
2
Understanding consumer behaviour in evolving subscription markets : lessons from sports season tickets research
McDonald, Heath
;
Dunn, Steven
;
Schreyer, Dominik
; …
- In:
Journal of service management
35
(
2024
)
1
,
pp. 89-107
Persistent link: https://www.econbiz.de/10014456582
Saved in:
3
Extended conditional trend analysis : predicting triple period buyer flows with a tri-variate NBD model
Trinh, Giang
;
Dawes, John
;
Wright, Malcolm J.
; …
- In:
Journal of consumer behaviour
21
(
2022
)
1
,
pp. 92-101
Persistent link: https://www.econbiz.de/10012813937
Saved in:
4
How loyalty extends across product categories
Grasby, Alicia
;
Corsi, Armando
;
Dawes, John
;
Driesener, Carl
- In:
Journal of consumer behaviour
21
(
2022
)
1
,
pp. 153-163
Persistent link: https://www.econbiz.de/10012814006
Saved in:
5
Including emerging markets, services, durables, B2B and luxury brands
Romaniuk, Jenni
;
Sharp, Byron
-
2022
-
Revised edition
Persistent link: https://www.econbiz.de/10012814856
Saved in:
6
How brands grow
Romaniuk, Jenni
;
Sharp, Byron
-
2022
-
Revised edition
Persistent link: https://www.econbiz.de/10012655528
Saved in:
7
Ageism kills brands
Anesbury, Zachary William
;
Bellman, Steven
;
Driesener, Carl
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
4
,
pp. 364-370
Persistent link: https://www.econbiz.de/10013435341
Saved in:
8
The unbearable lightness of buying
Dawes, John
;
Graham, Charles
;
Trinh, Giang
;
Sharp, Byron
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
7/8
,
pp. 683-708
Persistent link: https://www.econbiz.de/10013206736
Saved in:
9
When brands go dark : examining sales trends when brands stop broad-reach advertising for long periods
Harnett, Nicole
;
Gelzinis, Adam
;
Beal, Virginia
; …
- In:
Journal of advertising research
61
(
2021
)
3
,
pp. 247-259
Persistent link: https://www.econbiz.de/10012656801
Saved in:
10
Measuring advertising's effect on mental availability
Vaughan, Kelly
;
Corsi, Armando Maria
;
Beal, Virginia
; …
- In:
International journal of market research
63
(
2021
)
5
,
pp. 665-681
Persistent link: https://www.econbiz.de/10012625184
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