Including emerging markets, services, durables, B2B and luxury brands
Jenni Romaniuk, Byron Sharp
| Year of publication: |
2022 ; Revised edition
|
|---|---|
| Authors: | Romaniuk, Jenni ; Sharp, Byron |
| Published in: |
How brands grow ; Part 2
|
| Publisher: |
Victoria : Oxford University Press |
| Subject: | Luxusgüter | Luxury goods | B-to-B-Marketing | Business-to-business marketing | Markenführung | Brand management | Markenimage | Brand image |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xiv, 239 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-19-033002-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012814856