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Search: person:"Shervani, Tasadduq"
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Shervani, Tasadduq A.
17
Challagalla, Goutam N.
9
Fahey, Liam
5
Shervani, Tasadduq
4
Srivastava, Rajendra K.
4
Challagalla, Goutam
3
Frazier, Gary
3
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2
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OLC EcoSci
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11
The Integrated Networks Model: Explaining Resource Allocations in Network Markets
Frels, Judy K.
;
Shervani, Tasadduq
;
Srivastava, Rajendra K.
- In:
Journal of marketing
67
(
2003
)
1
,
pp. 29-45
Persistent link: https://www.econbiz.de/10005937276
Saved in:
12
ADVERTISING EFFECTIVENESS - Linking advertising to brand and market-based assets - How to leverage market-based assets to grow shareholder value: The Microsoft case
Srivastava, Rajendra
;
Fahey, Liam
;
Shervani, Tasadduq
- In:
ADMAP : for decisionmakers in advertising, marketing, …
35
(
2000
)
2
,
pp. 33-36
Persistent link: https://www.econbiz.de/10006778192
Saved in:
13
Section IV: What Are the Contributions of Marketing to Organizational - Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Marketing Activit...
Srivastava, Rajendra K.
;
Shervani, Tasadduq A.
;
Fahey, Liam
- In:
Journal of marketing
63
(
1999
),
pp. 168-179
Persistent link: https://www.econbiz.de/10005964034
Saved in:
14
Learning and Performance Orientation of Salespeople: The Role of Supervisors
Kohli, Ajay K.
;
Shervani, Tasadduq A.
;
Challagalla, …
- In:
Journal of marketing research : JMR
35
(
1998
)
2
,
pp. 263-274
Persistent link: https://www.econbiz.de/10006670692
Saved in:
15
Market-Based Assets and Shareholder Value: A Framework for Analysis
Srivastava, Rajendra K.
;
Shervani, Tasadduq A.
;
Fahey, Liam
- In:
Journal of marketing
62
(
1998
)
1
,
pp. 2-18
Persistent link: https://www.econbiz.de/10005979235
Saved in:
16
Market-based assets and shareholder value : a framework for analysis
Srivastava, Rajendra Krishan
;
Shervani, Tasadduq A.
; …
-
1997
Persistent link: https://www.econbiz.de/10000978957
Saved in:
17
A measurement model of the dimensions and types of output and behavior control: An empirical test in a salesforce context
Challagalla, Goutam N.
;
Shervani, Tasadduq A.
- In:
Journal of Business Research
39
(
1997
)
3
,
pp. 159-172
Persistent link: https://www.econbiz.de/10005465963
Saved in:
18
The albatross of product innovation
Shervani, Tasadduq
;
Zerrillo, Philip C.
- In:
Business Horizons
40
(
1997
)
1
,
pp. 57-62
Persistent link: https://www.econbiz.de/10005431460
Saved in:
19
A Measurement Model of the Dimensions and Types of Output and Behavior Control: An Empirical Test in a Salesforce Context
Challagalla, Goutam N.
;
Shervani, Tasadduq A.
- In:
Journal of business research : JBR
39
(
1997
)
3
,
pp. 159-172
Persistent link: https://www.econbiz.de/10006736019
Saved in:
20
The Albatross Of Product Innovation
Shervani, Tasadduq
;
Zerrillo, Philip C.
- In:
Business horizons
40
(
1997
)
1
,
pp. 57-62
Persistent link: https://www.econbiz.de/10006206895
Saved in:
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