Ying, Huajing; Ji, Huanhuan; Shi, Xiaoran; Wang, Xinyue - In: Modern supply chain research and applications 4 (2022) 2, pp. 122-140
Purpose - In the presence of coronavirus disease 2019 (COVID-19), due to the social distance restriction, consumers' regular consumption behaviors and patterns have been changing fundamentally. Thereafter, an innovative group buying model has emerged and developed explosively with a specific...