A trust model for consumer conversion in community-based group buying : the dual roles of group leaders
Year of publication: |
2022
|
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Authors: | Ying, Huajing ; Ji, Huanhuan ; Shi, Xiaoran ; Wang, Xinyue |
Published in: |
Modern supply chain research and applications. - Bingley : Emerald, ISSN 2631-3871, ZDB-ID 3002845-0. - Vol. 4.2022, 2, p. 122-140
|
Subject: | Community-based group buying | Role theory | Social commerce | Trust theory | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Arbeitsgruppe | Team | Social Web | Social web | Gruppenentscheidung | Group decision-making |
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