Search Results - person:"Shultz II, Clifford J."

Reframing Agribusiness: Moving from Farm to Market Centric

Edwards, Mark R.; Shultz II, Clifford J. - In: Journal of Agribusiness 23 (2005) 1

Agribusiness is moving from farm to market centric, where effective activities anticipate and respond to customers, markets, and the systems in which they function. This evolution requires a broader conceptualization and more accurate definition, to convey a more dynamic, systemic, and...

Persistent link: https://www.econbiz.de/10008519379

Marketing and Public Policy: Transformative Research in Developing Markets

Shultz II, Clifford J; Deshpandé, Rohit; Bettina … - In: Journal of public policy & marketing : JPP & M ; an … 31 (2012) 2, pp. 178-184

Persistent link: https://www.econbiz.de/10010045138

Global software piracy: Trends and strategic considerations

Nill, Alexander; Shultz II, Clifford J. - In: Business Horizons 52 (2009) 3, pp. 289-298

The design, manufacture, distribution, and sale of software constitutes a rapidly growing and remarkably lucrative global industry. Leaders of most software companies understand that intellectual property rights (IPR) typically are vital to competitive advantage and company success. Theft of...

Persistent link: https://www.econbiz.de/10004973751

I Special Issue on the Dimensions of Marketing's Relationship to Society - When Policies and Marketing Systems Explode: An Assessment of Food Marketing in the War-Ravaged Balkans a...

Shultz II, Clifford J.; Burkink, Timothy J.; Grbac, Bruno; … - In: Journal of public policy & marketing : JPP & M ; an … 24 (2005) 1, pp. 24-37

Persistent link: https://www.econbiz.de/10007023561

Staying the Macromarketing Course and Expanding Boundaries

Shultz Ii, Clifford J. - In: Journal of macromarketing : examining the interactions … 24 (2004) 1, pp. 3-5

Persistent link: https://www.econbiz.de/10006882551

The societal conundrum of intellectual property rights: A game-theoretical approach to the equitable management and protection of IPR

Shultz Ii, Clifford J.; Nill, Alexander - In: European journal of marketing : EJM 36 (2002) 5, pp. 667-688

Persistent link: https://www.econbiz.de/10006087604

Brand Name Translation: Language Constraints, Product Attributes, and Consumer Perceptions in East and Southeast Asia

Hong, F.C.; Pecotich, Anthony; Shultz II, Clifford J. - In: Journal of international marketing 10 (2002) 2, pp. 29-45

Persistent link: https://www.econbiz.de/10007235816

On society, market logic and marketing

McDonagh, Pierre; Shultz II, Clifford J. - In: European Journal of Marketing 36 (2002) 5/6

Persistent link: https://www.econbiz.de/10014723430

Trends: The Evolving Investment Climate in Vietnam and Subsequent Challenges to Foreign Investors - From dosed to open, from conflict to partnership, the road to foreign direct inv...

Shultz II, Clifford J.; Speece, Mark W.; Pecotich, Anthony - In: Thunderbird international business review 42 (2000) 6, pp. 735-754

Persistent link: https://www.econbiz.de/10005954348

Marketing and the Tragedy of the Commons: A Synthesis, Commentary, and Analysis for Action

Shultz II, Clifford J.; Holbrook, Morris B. - In: Journal of public policy & marketing : JPP & M ; an … 18 (1999) 2, pp. 218-229

Persistent link: https://www.econbiz.de/10007053485