Marketing and Public Policy: Transformative Research in Developing Markets
| Year of publication: |
2012
|
|---|---|
| Authors: | Shultz II, Clifford J ; Deshpandé, Rohit ; Bettina Cornwell, T ; Ekici, Ahmet ; Kothandaraman, Prabakar ; Peterson, Mark ; Shapiro, Stanley ; Talukdar, Debabrata ; Veeck, Ann |
| Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 831633. - Vol. 31.2012, 2, p. 178-184
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