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Search: person:"Sierra, Jeremy J."
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Consumer behaviour
15
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15
Brand management
8
USA
8
United States
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Markenführung
7
Brand pride
5
Brand tribalism
5
Emotion
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Personality psychology
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research-article
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English
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Sierra, Jeremy J.
53
Hyman, Michael R.
18
Taute, Harry A.
15
Heiser, Robert S.
11
Lee, Byung-Kwan
6
Anderson, Sidney
5
Badrinarayanan, Vishag A.
5
Rayburn, Steven W.
5
Torres, Ivonne M.
4
McGeorge, Anthony
3
McQuitty, Shaun
3
Suh, Taewon
3
Turri, Anna M.
3
Badrinarayanan, Vishag
2
Carter, Larry L.
2
Jillapalli, Ravi K.
2
Maher, Amro A.
2
Martin, Kinnon M.
2
Mcquitty, Shaun
2
Hyman, Michael R
1
Murdock, Ken
1
Peterson, Jeff
1
Sierra Jeremy J.
1
Sierra, Jeremy J
1
Torres, Ivonne M
1
Williams, Jerome D.
1
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Journal of retailing and consumer services
6
Journal of marketing theory and practice
4
Journal of promotion management : JPM
4
Journal of Product & Brand Management
3
The journal of brand management : an international journal
3
Asia Pacific Journal of Marketing and Logistics
2
Asia Pacific journal of marketing and logistics
2
Journal of current issues and research in advertising : JCIRA
2
Journal of marketing education : JME
2
Journal of promotion management : innovations in planning and applied research
2
Psychology & marketing
2
The journal of services marketing
2
Young consumers : insight and ideas for responsible marketers
2
European Journal of Marketing
1
International Journal of Consumer Studies
1
International journal of consumer studies
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of sport management and marketing : IJSMM
1
Journal of Business & Industrial Marketing
1
Journal of Business Research
1
Journal of Services Marketing
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
Journal of food products marketing
1
Journal of marketing management : MM
1
Journal of marketing theory and practice : JMTP
1
Psychology & Marketing
1
Sport marketing in a global environment : strategic perspectives
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
The journal of product & brand management
1
Young Consumers
1
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ECONIS (ZBW)
30
OLC EcoSci
12
Other ZBW resources
11
RePEc
1
USB Cologne (EcoSocSci)
1
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31
Adjusting self-reported attitudinal data for mischievous respondents
Hyman, Michael R.
;
Sierra, Jeremy J.
- In:
International journal of market research : JMRS ; the …
54
(
2012
)
1
,
pp. 129-145
Persistent link: https://www.econbiz.de/10009499754
Saved in:
32
Explaining NFL fans' purchase intentions for revered and reviled teams: A dual-process perspective
Sierra, Jeremy J.
;
Taute, Harry A.
;
Heiser, Robert S.
- In:
Journal of retailing and consumer services
19
(
2012
)
3
,
pp. 332-343
Persistent link: https://www.econbiz.de/10009967385
Saved in:
33
Ethnic Identity in Advertising: A Review and Meta-Analysis
Sierra, Jeremy J.
;
Hyman, Michael R.
;
Heiser, Robert S.
- In:
Journal of promotion management : JPM
18
(
2012
)
4
,
pp. 489-514
Persistent link: https://www.econbiz.de/10010030634
Saved in:
34
Text Message Copy in Print Ads: A Shrewd Communicative Strategy?
Sierra, Jeremy J.
;
Heiser, Robert S.
;
Torres, Ivonne M.
- In:
Journal of promotion management : JPM
18
(
2012
)
1
,
pp. 119-144
Persistent link: https://www.econbiz.de/10009832793
Saved in:
35
Outlet mall shoppers' intentions to purchase apparel : a dual-process perspective
Sierra, Jeremy J.
;
Hyman, Michael R.
- In:
Journal of retailing and consumer services
18
(
2011
)
4
,
pp. 341-347
Persistent link: https://www.econbiz.de/10009232571
Saved in:
36
Outlet mall shoppers' intentions to purchase apparel: A dual-process perspective
Sierra, Jeremy J.
;
Hyman, Michael R.
- In:
Journal of retailing and consumer services
18
(
2011
)
4
,
pp. 341-348
Persistent link: https://www.econbiz.de/10009030341
Saved in:
37
Idolizing sport celebrities : a gateway to psychopathology?
Hyman, Michael R.
;
Sierra, Jeremy J.
- In:
Young consumers : insight and ideas for responsible …
11
(
2010
)
3
,
pp. 226-238
Persistent link: https://www.econbiz.de/10008664587
Saved in:
38
Shared responsibility and student learning : ensuring a favorable educational experience
Sierra, Jeremy J.
- In:
Journal of marketing education : JME
32
(
2010
)
1
,
pp. 104-111
Persistent link: https://www.econbiz.de/10003957583
Saved in:
39
Consumer racial profiling in retail environments : a longitudinal analysis of the impact on brand image
Sierra, Jeremy J.
;
Heiser, Robert S.
;
Williams, Jerome D.
; …
- In:
The journal of brand management : an international journal
18
(
2010/11
)
1
,
pp. 79-96
Persistent link: https://www.econbiz.de/10008659814
Saved in:
40
Personal opinions and beliefs as determinants of collegiate football consumption for revered and hated teams
Sierra, Jeremy J.
;
Taute, Harry A.
;
Heiser, Robert S.
- In:
Sport marketing quarterly : preferred journal of the …
19
(
2010
)
3
,
pp. 143-153
Persistent link: https://www.econbiz.de/10008661231
Saved in:
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