Idolizing sport celebrities : a gateway to psychopathology?
Michael R. Hyman and Jeremy J. Sierra
| Year of publication: |
2010
|
|---|---|
| Authors: | Hyman, Michael R. ; Sierra, Jeremy J. |
| Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1747-3616, ZDB-ID 2253499-4. - Vol. 11.2010, 3, p. 226-238
|
| Subject: | Celebrity-Werbung | Celebrity endorsement | Sportler | Athletes | Sportmarketing | Sports marketing | Profisport | Professional sports |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008664587