Lamberti, Giuseppe; Rialp, Josep; Simon, Alexandra - In: International Journal of Sports Marketing and Sponsorship 23 (2021) 2, pp. 295-310
Purpose: Extending existing research in a football context, this study explores how image and service quality influence spectator tribe satisfaction and loyalty and variations in behaviors depending on age, gender and emotional involvement. Design/methodology/approach: Spectators aged 18 years...