Antecedents of satisfaction and loyalty in different spectator tribes in a football context
Giuseppe Lamberti, Josep Rialp and Alexandra Simon
| Year of publication: |
2022
|
|---|---|
| Authors: | Lamberti, Giuseppe ; Rialp Criado, Josep ; Simon, Alexandra |
| Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 2515-7841, ZDB-ID 2238604-X. - Vol. 23.2022, 2, p. 295-310
|
| Subject: | Consumer tribes | Involvement | Multigroup comparison | Observed heterogeneity | PLS-SEM | Spectator satisfaction | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Fußball | Football | Beziehungsmarketing | Relationship marketing | Ethnische Gruppe | Ethnic group |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJSMS-12-2020-0210 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013369892