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Search: person:"Sinapuelas, Ian Clark S."
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The interplay of innovation, brand, and marketing mix variables in line extensions
Sinapuelas, Ian Clark S.
;
Wang, Hui-Ming Deanna
; …
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
5
,
pp. 558-573
Persistent link: https://www.econbiz.de/10011340284
Saved in:
2
Do me-too brands price lower than the feature pioneer?
Sinapuelas, Ian Clark S.
;
Robinson, William Thomas
- In:
The journal of product & brand management
21
(
2012
)
5
,
pp. 350-358
Persistent link: https://www.econbiz.de/10009625057
Saved in:
3
Do me-too brands price lower than the feature pioneer?
Sinapuelas, Ian Clark S.
;
Robinson, William T.
- In:
The journal of product & brand management
21
(
2012
)
5
,
pp. 350-359
Persistent link: https://www.econbiz.de/10010011435
Saved in:
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