Search Results - person:"Sivaraman, Anuradha"

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When do I ponder? : the role of elaboration in counterfactual thinking

Sivaraman, Anuradha; Ford, Weixing; Sundaram, Suresh - In: Journal of consumer behaviour 22 (2023) 6, pp. 1365-1375

Persistent link: https://www.econbiz.de/10014440176

Not all missed opportunities cast the same shadow: Voluntary inaction reduces the “sting” of missed sales promotions

Ford, Weixing; Andrews, Demetra; Sivaraman, Anuradha; … - In: Journal of Consumer Behaviour 19 (2019) 1, pp. 57-67

Persistent link: https://www.econbiz.de/10012188918

Counterfactual Thinking and Advertising Responses

Krishnamurthy, Parthasarathy; Sivaraman, Anuradha - In: Journal of consumer research : JCR ; an … 28 (2002) 4, pp. 650-658

Persistent link: https://www.econbiz.de/10006655417

Counterfactual Thinking and Advertising Responses.

Krishnamurthy, Parthasarathy; Sivaraman, Anuradha - In: Journal of Consumer Research 28 (2002) 4, pp. 650-58

This article examines the effects of counterfactual thinking on information processing. We conceptualize counterfactual thinking--a process of mentally undoing the outcome of an event by imagining alternate antecedent states--as a problem-solving process that will increase scrutiny of...

Persistent link: https://www.econbiz.de/10005834766