Sivathanu, Brijesh; Pillai, Rajasshrie - In: Journal of Hospitality and Tourism Insights 6 (2022) 5, pp. 1669-1687
Purpose This study aims to investigate the effect of deepfake video advertisements on hotel booking intention by applying the media richness theory (MRT) and information manipulation theory (IMT). Design/methodology/approach A quantitative survey was conducted using a structured questionnaire to...