Sivertzen, Anne-Mette; Nilsen, Etty Ragnhild; Olafsen, … - In: Journal of Product & Brand Management 22 (2013) 7, pp. 473-483
Purpose – The aim of this study is to investigate which factors employers should focus on in their employer branding strategies. The present study tested the employer attractiveness scale (EmpAt) and analysed relationships between dimensions in this measurement scale and the use of social...