JOANNA, HERNIK; AGNIESZKA, SMALEC - In: Annals - Economic and Administrative Series - 7 (2013) 1, pp. 43-58
Marketing communication specialists in local governments have at their disposal a number of communication instruments. Significant that the most commonly they use printed materials, brochures and leaflets, web sites and walking maps. The question is: if this is sufficient for modern tourists?...