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Journal of promotion management : innovations in planning and applied research
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The impact of cause-related marketing on millennials' product attitudes and purchase intentions
Eastman, Jacqueline Kilsheimer
;
Smalley, K. Bryant
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
6
,
pp. 799-826
Persistent link: https://www.econbiz.de/10012179068
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