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Smith, Samuel V.
5
Brien, Richard H.
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Stafford, James E.
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Gelb, Betsy D.
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Business Horizons
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Essentials of marketing management
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Houghton Mifflin Adviser in Marketing
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Readings in marketing information systems : a new era in marketing research
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Service marketing lessons from the professionals
Gelb, Betsy D.
;
Smith, Samuel V.
;
Gelb, Gabriel M.
- In:
Business Horizons
31
(
1988
)
5
,
pp. 29-34
Persistent link: https://www.econbiz.de/10005333546
Saved in:
2
Readings in marketing information systems : a new era in marketing research
Smith, Samuel V.
;
Brien, Richard H.
;
Stafford, James E.
-
1968
Persistent link: https://www.econbiz.de/10000340503
Saved in:
3
Managerial aspects of marketing
Smith, Samuel V.
- In:
Essentials of marketing management
,
(pp. 1-18)
.
1966
Persistent link: https://www.econbiz.de/10002820527
Saved in:
4
Readings in marketing information systems : a new era in marketing research
Smith, Samuel V.
(
contributor
); …
-
1968
Persistent link: https://www.econbiz.de/10004614838
Saved in:
5
Marketing information systems : an introductory overview
Smith, Samuel V.
;
Brien, Richard H.
;
Stafford, James E.
- In:
Readings in marketing information systems : a new era …
,
(pp. 1-14)
.
1968
Persistent link: https://www.econbiz.de/10002820536
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