Marketing information systems : an introductory overview
[von] Samuel V. Smith; Richard H. Brien; James E. Stafford
Year of publication: |
1968
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Authors: | Smith, Samuel V. ; Brien, Richard H. ; Stafford, James E. |
Published in: |
Readings in marketing information systems : a new era in marketing research. - Boston, Mass. [u.a.] : Houghton Mifflin. - 1968, p. 1-14
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