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Search: person:"Son, Sang-Chul"
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Consumer behaviour
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Perceived agility
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Brand management
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Customer satisfaction
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Dienstleistungsqualität
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Fashion
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Kundenzufriedenheit
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Luxury goods
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Luxusgüter
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customer experience
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digitalized omni-channel
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exploratory study
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fashion industry
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integration quality of omni-channel
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intention to reuse
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luxury brand
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on idiosyncratic service experience
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Bae, Joonheui
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Kim, Kyung Hoon
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Son, Sang-Chul
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Son, Sang-chul
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Journal of global fashion marketing : JGfM
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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ECONIS (ZBW)
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An exploratory study on the perceived agility by consumers in luxury brand omni-channel
Son, Sang-Chul
;
Bae, Joonheui
;
Kim, Kyung Hoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
1
,
pp. 154-166
Persistent link: https://www.econbiz.de/10013541974
Saved in:
2
The effect of perceived agility on intention to reuse omni-channel : focused on mediating effect of integration quality of omni-channel
Son, Sang-chul
;
Bae, Joonheui
;
Kim, Kyung Hoon
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
4
,
pp. 375-389
Persistent link: https://www.econbiz.de/10012627135
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