Search Results - person:"Sowmya G"

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Exploring the adoption patterns of matrimonial apps : an analysis of user gratifications

Sowmya G; Chakraborty, Debarun; Polisetty, Aruna; Ravi … - In: Journal of retailing and consumer services 78 (2024), pp. 1-19

Persistent link: https://www.econbiz.de/10015084948

Unlocking the potential of AI : enhancing consumer engagement in the beauty and cosmetic product purchases

Chakraborty, Debarun; Polisetty, Aruna; Sowmya G; Rana, … - In: Journal of retailing and consumer services 79 (2024), pp. 1-15

Persistent link: https://www.econbiz.de/10015098706

Streaming towards innovation : understanding consumer adoption of OTT services through IRT and TAM

Polisetty, Aruna; Sowmya G; Pahari, Subhajit - In: Cogent business & management 10 (2023) 3, pp. 1-30

The rise of cord-cutting due to technological advancements and internet accessibility has led to an increased interest in understanding the adoption behavior of consumers towards over-the-top services (OTTs). This study aimed to comprehend the barriers to adopting the first wave of OTTs and the...

Persistent link: https://www.econbiz.de/10014505277

Use of metaverse in socializing : application of the big five personality traits framework

Sowmya G; Chakraborty, Debarun; Polisetty, Aruna; … - In: Psychology & marketing 40 (2023) 10, pp. 2132-2150

Persistent link: https://www.econbiz.de/10014338491

Streaming towards innovation: Understanding consumer adoption of OTT services through IRT and TAM

Polisetty, Aruna; Sowmya, G; Pahari, Subhajit - In: Cogent Business & Management 10 (2023) 3, pp. 1-30

Persistent link: https://www.econbiz.de/10014527671