Spreng, Richard A.; Hui Shi, Linda; Page, Thomas J. - In: Journal of Business & Industrial Marketing 24 (2009) 8, pp. 537-548
Purpose – The purpose of the paper is to investigate the effects of service quality and service satisfaction on intention in a business‐to‐business setting. Design/methodology/approach – This research addresses three unanswered questions regarding satisfaction and service quality: the...