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Search: person:"Srivastava, R.K."
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Indien
19
Consumer behaviour
18
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Brand image
10
Brand management
10
Markenführung
10
Markenimage
9
Advertising effects
6
Emerging economies
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Schwellenländer
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Werbewirkung
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brand recall
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purchase intentions
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Language
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English
54
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31
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Srivastava, R. K.
65
Srivastava, R.K.
15
Bhanot, Sandeep
5
Selvaratnam, S.
5
Singh, Sindhu
5
Anderson, Beverlee B.
3
Livingstone, Ian
3
Sarangi, Swatee
2
Saxena, Shikha
2
Srinivasan, R
2
Srivastava, R. K
2
Suman, B.M.
2
Agwani, M. S.
1
Amble, V. N.
1
Broadbridge, Adelina
1
Dhabal, R.L.
1
Dharmawardene, K. G. S.
1
Dorsch, Michael J.
1
Gaur, R. K.
1
Gupta, Kaushal Kumar
1
Jacob, T.
1
Jidda, Rabiya
1
Kodikara, M. M. A.
1
Lee, Hyun-Sook
1
Manimoy, Paul
1
Pachauri, Rajendra K.
1
Panchal, Poonam
1
Rao, K. S.
1
Rathod, Ganesh W.
1
Roy, Ramashray
1
Saini, Anuj
1
Samaddar, A. B.
1
Selvadurai, K.
1
Selvanayagam, W. B.
1
Selvarstnam, S.
1
Shankar, G.
1
Sharma, B. K.
1
Srinivasan, R.
1
Srivastava, A. K.
1
Srivastava, Leena
1
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International Institute for Labour Studies
6
International Educational Materials Exchange
3
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International journal of Indian culture and business management
8
India Quarterly: A Journal of International Affairs
3
International educational materials exchange
3
Journal of strategic marketing
3
Employment and unemployment problems of the near east and south Asia ; Vol. 1
2
International journal of export marketing : IJExportM
2
International journal of retail & distribution management
2
International journal of services, economics and management
2
International journal of strategic change management : IJSCM
2
Journal of marketing communications
2
Journal of promotion management : JPM
2
Journal of scientific and industrial research : JSIR
2
Journal of strategy and management
2
Marketing intelligence & planning
2
South Asian journal of management : SAJM
2
The West Asian crisis, 1967
2
Afro-Asian and world affairs : quarterly journal of the Institute of Afro-Asian and World Affairs
1
Agrarian policies and rural poverty in Africa
1
China : CIJ ; an international journal
1
China Report
1
Discussion paper : TERI DP
1
Economic and political weekly : a Sameeksha Trust publ
1
Human resource management in the new economy
1
Indian journal of agricultural economics
1
Indian journal of industrial relations
1
Indian pharmaceutical industry : strategies and challenges in formulations marketing
1
International Journal of Asian Business and Information Management (IJABIM)
1
International Journal of Bank Marketing
1
International Journal of E-Services and Mobile Applications (IJESMA)
1
International Journal of Retail & Distribution Management
1
International Journal of Services, Economics and Management
1
International journal of Indian culture and business management : IJICBM
1
International journal of comparative management
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of export marketing
1
International journal of risk assessment and management : IJRAM
1
Journal of Strategy and Management
1
Journal of financial services marketing : JFSM
1
Journal of food products marketing
1
Journal of promotion management : innovations in planning and applied research
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Source
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ECONIS (ZBW)
53
OLC EcoSci
15
RePEc
7
USB Cologne (EcoSocSci)
4
Other ZBW resources
4
BASE
2
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1
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85
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date (oldest first)
1
Changing behaviours of Gen Z in the COVID-19 endemic era : do we need to change marketing approach?
Srivastava, R. K.
;
Bhanot, Sandeep
- In:
International journal of Indian culture and business …
32
(
2024
)
3
,
pp. 376-391
Persistent link: https://www.econbiz.de/10015064709
Saved in:
2
A study of impact of the demographics on the adoption of technology-driven based payment techniques among Mom-and-Pop retail owners and consumers-in emerging markets
Srivastava, R. K.
- In:
International journal of electronic marketing and …
15
(
2024
)
4
,
pp. 479-500
Persistent link: https://www.econbiz.de/10015063999
Saved in:
3
Happy customers means more business : a comparative study of a global food chain in COVID-19 endemic era
Srivastava, R. K.
- In:
International journal of export marketing : IJExportM
5
(
2022
)
2
,
pp. 183-197
Persistent link: https://www.econbiz.de/10014310079
Saved in:
4
Effectiveness of films, sport, celebrity or mascot to content in the advertising : a dilemma for global brands
Srivastava, R. K.
- In:
Journal of promotion management : innovations in …
27
(
2021
)
5
,
pp. 716-739
Persistent link: https://www.econbiz.de/10012549626
Saved in:
5
Comparing the three types of approach of advertising in brand building in emerging markets
Srivastava, R. K.
- In:
Journal of strategic marketing
29
(
2021
)
6
,
pp. 514-527
Persistent link: https://www.econbiz.de/10012588442
Saved in:
6
Will perception of customers of McDonald's fast food restaurant be different in India and USA? : a comparative study between the two countries' culture
Srivastava, R. K.
;
Manimoy, Paul
;
Bhanot, Sandeep
- In:
International journal of export marketing : IJExportM
4
(
2021
)
2
,
pp. 150-177
Persistent link: https://www.econbiz.de/10012598603
Saved in:
7
Understanding the intention to use mobile banking by existing online banking customers : an empirical study
Singh, Sindhu
;
Srivastava, R. K.
- In:
Journal of financial services marketing : JFSM
25
(
2020
)
3/4
,
pp. 86-96
Persistent link: https://www.econbiz.de/10012382194
Saved in:
8
Will direct comparative advertising works for a leading brand? : a study of the honey market
Srivastava, R. K.
- In:
International journal of comparative management
3
(
2020
)
1/2
,
pp. 125-141
Persistent link: https://www.econbiz.de/10012251000
Saved in:
9
Understanding the viability of three types of approach of advertising in emerging markets
Srivastava, R. K.
;
Dorsch, Michael J.
- In:
Journal of marketing communications
26
(
2020
)
8
,
pp. 799-812
Persistent link: https://www.econbiz.de/10012314019
Saved in:
10
Recapturing images after a brand crisis through marketing communication in social networks : the Maggi controversy
Srivastava, R. K.
- In:
International journal of export marketing
2
(
2018
)
1
,
pp. 63-86
Persistent link: https://www.econbiz.de/10011961390
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