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Search: person:"Steel, Marion"
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Steel, Marion
9
Bajaj, Neha
2
Ogden, Steve
2
Powell, Irene
2
Rahman, Kaleel
2
Tsarenko, Yelena
2
Wagstaff, Peter
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Walker, Ian
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Australasian marketing journal
2
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2
Business strategy and the environment
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
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1
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ECONIS (ZBW)
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1
Communities of benefit exchange – A new taxonomy of alternative consumption practices
Bajaj, Neha
;
Ogden, Steve
;
Steel, Marion
;
Rahman, Kaleel
- In:
Journal of Consumer Behaviour
20
(
2021
)
6
,
pp. 1403-1421
Persistent link: https://www.econbiz.de/10012535067
Saved in:
2
Consumer motivations to create alternative consumption platforms
Bajaj, Neha
;
Steel, Marion
;
Ogden, Steve
;
Rahman, Kaleel
- In:
Australasian marketing journal
28
(
2020
)
3
,
pp. 50-57
Persistent link: https://www.econbiz.de/10012599950
Saved in:
3
Investigating the value of a peer-to-peer mentoring experience
Griffiths, Kathleen
;
Kopanidis, Foula
;
Steel, Marion
- In:
Australasian marketing journal
26
(
2018
)
2
,
pp. 92-98
Persistent link: https://www.econbiz.de/10011901489
Saved in:
4
Sailing the seven C's of blog marketing : understanding social media and business impact
Dobele, Angela
;
Steel, Marion
;
Cooper, Tony
- In:
Marketing intelligence & planning
33
(
2015
)
7
,
pp. 1087-1102
Persistent link: https://www.econbiz.de/10011447962
Saved in:
5
An examination of corporate social responsibility implementation and stakeholder engagement : a case study in the Australian mining industry
Dobele, Angela R.
;
Westberg, Kate
;
Steel, Marion
; …
- In:
Business strategy and the environment
23
(
2014
)
3
,
pp. 145-159
Persistent link: https://www.econbiz.de/10010344763
Saved in:
6
Developing customised CRM projects : the role of industry norms, organisational context and customer expectations on CRM implementation
Steel, Marion
;
Dubelaar, Chris
;
Ewing, Michael
- In:
Industrial marketing management : the international …
42
(
2013
)
8
,
pp. 1328-1344
Persistent link: https://www.econbiz.de/10010227746
Saved in:
7
The development of competent marketing professionals
Walker, Ian
;
Tsarenko, Yelena
;
Wagstaff, Peter
;
Powell, …
- In:
Journal of marketing education : JME
31
(
2009
)
3
,
pp. 253-263
Persistent link: https://www.econbiz.de/10003911269
Saved in:
8
The Development of Competent Marketing Professionals
Walker, Ian
;
Tsarenko, Yelena
;
Wagstaff, Peter
;
Powell, …
- In:
Journal of marketing education : JME
31
(
2009
)
3
,
pp. 253-263
Persistent link: https://www.econbiz.de/10008325841
Saved in:
9
Cultural frames that drive sales and marketing apart: an exploratory study
Beverland, Michael
;
Steel, Marion
;
Dapiran, G.Peter
- In:
The journal of business & industrial marketing
21
(
2006
)
6
,
pp. 386-394
Persistent link: https://www.econbiz.de/10007292060
Saved in:
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