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ADMAP : for decisionmakers in advertising, marketing, media, planning & research
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Market research best practice : 30 visions for the future ; a compilation of discussion papers, case studied and methodologies from ESOMAR
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Managing global brands to meet consumer expectations
Baker, Malcolm
;
Sterenberg, Greet
;
Taylor, Earl
- In:
Market research best practice : 30 visions for the …
,
(pp. 443-466)
.
2007
Persistent link: https://www.econbiz.de/10003551914
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2
GLOBAL BRANDING - The global brand at a crossroads - Do global brands connect with local consumers? New research shows how brands differ and need different strategies to make conta...
Baker, Malcolm
;
Sterenberg, Greet
- In:
ADMAP : for decisionmakers in advertising, marketing, …
38
(
2003
)
4
,
pp. 33-36
Persistent link: https://www.econbiz.de/10006763002
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