Search Results - person:"Stewart, Kristin"

Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase

Stewart, Kristin; Dalakas, Vassilis; Eells, Danielle - In: Journal of marketing communications 29 (2023) 7, pp. 701-714

Persistent link: https://www.econbiz.de/10014414324

Social media snap judgments : the effect of social media-based brand cues on purchase intention

Stewart, Kristin; Perren, Rebeca - In: Journal of marketing theory and practice : JMTP 32 (2024) 3, pp. 311-329

Persistent link: https://www.econbiz.de/10014574496

Are they humans or are they robots? : the effect of virtual influencer disclosure on brand trust

Muniz, Fernanda; Stewart, Kristin; Magalhães, Lívia - In: Journal of consumer behaviour 23 (2024) 3, pp. 1234-1250

Persistent link: https://www.econbiz.de/10014575728

Two roads diverge in cyberspace : dual but opposing social media pathways affecting teens' well-being

Stewart, Kristin; Brodowsky, Glen H.; Sciglimpaglia, Donald - In: Young consumers : insight and ideas for responsible … 25 (2024) 2, pp. 170-187

Persistent link: https://www.econbiz.de/10014511539

If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks

Stewart, Kristin; Dalakas, Vassilis; Eells, Danielle - In: Journal of promotion management : innovations in … 30 (2024) 3, pp. 416-443

Persistent link: https://www.econbiz.de/10014513559

Under the spell of your smartphone : how dependence evokes a halo of trust in advertising

Stewart, Kristin; Perren, Rebeca - In: Journal of promotion management : innovations in … 29 (2023) 1, pp. 106-124

Persistent link: https://www.econbiz.de/10013483017

Parental supervision and control of adolescents' problematic internet use : understanding and predicting adoption of parental control software

Stewart, Kristin; Brodowsky, Glen H.; Sciglimpaglia, Donald - In: Young consumers : insight and ideas for responsible … 23 (2022) 2, pp. 213-232

Persistent link: https://www.econbiz.de/10013367874

Promotion of transaction-based cause-related marketing : how should the source and the impact of the partnership be presented

Stewart, Kristin; Dalakas, Vassilis; Wardley, Marcus - In: Services marketing quarterly 43 (2022) 4, pp. 466-484

Persistent link: https://www.econbiz.de/10013416991

Generation Z and before : 21st century online consumers

Pannofino, Florinda Giorgia; Stewart, Kristin - In: Handbook of research on ethnic and intra-cultural marketing, (pp. 77-85). 2022

Persistent link: https://www.econbiz.de/10013499035

Parental supervision and control of adolescents’ problematic internet use : understanding and predicting adoption of parental control software

Stewart, Kristin; Brodowsky, Glen; Sciglimpaglia, Donald - In: Young Consumers 23 (2021) 2, pp. 213-232

Purpose: This paper aims to identify the factors that motivate parents to adopt internet monitoring software (aka parental control software [PCS]) to curb problematic internet usage and safeguard their children online. By doing so, the authors are able to curb problematic internet usage and...

Persistent link: https://www.econbiz.de/10012642383