Generation Z and before : 21st century online consumers
Year of publication: |
2022
|
---|---|
Authors: | Pannofino, Florinda Giorgia ; Stewart, Kristin |
Published in: |
Handbook of research on ethnic and intra-cultural marketing. - Cheltenham, UK : Edward Elgar Publishing, ISBN 978-1-80088-005-4. - 2022, p. 77-85
|
Subject: | Interkulturelles Marketing | Cross-cultural marketing | Marktsegmentierung | Market segmentation | Generation Z | Generation | Mediennutzung | Media usage | Internetnutzung | Internet usage |
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