Lanfranchi, Andrea Giovani; Strehlau, Suzane; Borini, … - In: Multinational Business Review 29 (2020) 1, pp. 96-115
Purpose: The purpose of this research is to identify the impacts of the country of origin of a franchise chain on its commitment in the destination countries, verifying the institutional particularities between the chains from emerging and developed countries. Design/methodology/approach: The...