What is the value of luxury? : a cross-cultural consumer perspective
Nadine Hennigs, Klaus-Peter Wiedmann, and Christiane Klarmann; Suzane Strehlau; Bruno Godey
| Year of publication: |
2012
|
|---|---|
| Authors: | Hennigs, Nadine ; Wiedmann, Klaus-Peter ; Klarmann, Christiane ; Strehlau, Suzane ; Godey, Bruno |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 29.2012, 12, p. 1018-1034
|
| Subject: | Luxusgüter | Luxury goods | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Kulturelle Identität | Cultural identity | Internationale Marktsegmentierung | International market segmentation | Amerika | America | Europa | Europe | Asien | Asia |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009691188