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Search: person:"Subramaniam, Velavan"
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Decision
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International market entry
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Kumar, V.
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Subramaniam, Velavan
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Ganesh, Jaishankar
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A contingency framework for the mode of entry decision
Kumar, V.
- In:
Journal of world business : JWB
32
(
1997
)
1
,
pp. 53-72
Persistent link: https://www.econbiz.de/10001220767
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2
Learning Effect in Multinational Diffusion of Consumer Durables: An Exploratory Investigation
Ganesh, Jaishankar
;
Kumar, V.
;
Subramaniam, Velavan
- In:
Journal of the Academy of Marketing Science
25
(
1997
)
3
,
pp. 214-228
Persistent link: https://www.econbiz.de/10006153538
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