A contingency framework for the mode of entry decision
Year of publication: |
1997
|
---|---|
Authors: | Kumar, V. |
Other Persons: | Subramaniam, Velavan (contributor) |
Published in: |
Journal of world business : JWB. - Greenwich, Conn. [u.a.] : JAI Press, ISSN 1090-9516, ZDB-ID 1382307-3. - Vol. 32.1997, 1, p. 53-72
|
Subject: | Internationaler Markteintritt | International market entry | Theorie | Theory | Entscheidung | Decision |
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