Sudbury-Riley, Lynn; Kohlbacher, Florian - In: Management Decision 56 (2018) 3, pp. 677-691
Purpose: The purpose of this paper is to examine a form of anti-consumption termed moral avoidance. Design/methodology/approach: The study builds and tests a model of moral avoidance, using a sample (n=457) of adults aged 50-94 years. Findings: Two distinct forms of this type of...