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Search: person:"Sung, Yongjun"
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Consumer behaviour
27
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27
Brand management
13
Markenführung
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Brand image
12
Markenimage
12
Brand
9
Markenartikel
9
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research-article
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English
52
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19
Author
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Sung, Yongjun
71
Choi, Sejung Marina
10
Ahn, Hongmin
8
Kwon, Ohyoon
7
De Gregorio, Federico
5
Kim, Jooyoung
5
de Gregorio, Federico
5
Ahn, Jungyong
4
Ryoo, Yuhosua
4
Kim, Eunice
3
Kim, Jungwon
3
Song, Young-A.
3
Zhang, Jie
3
Chu, Shu-Chuan
2
Drumwright, Minette E.
2
Jung, Jong-Hyuok
2
Jung, Jong-hyuok
2
Kim, Dong Hoo
2
Kim, Yoojung
2
Kyung, Hobin
2
Lee, Taejun (David)
2
Lee, Wei-Na
2
Lin, Jhih-Syuan
2
Moon, Jangho
2
Tinkham, Spencer F.
2
Campbell, William Keith
1
Chechelnytska, Inna
1
Chen, Hsuan-Ting
1
Choi, Jongsuk
1
Choi, Jung Hwa
1
Choi, Sejung
1
Choi, Tae Rang
1
Chu, Shu-chuan
1
Gregorio, Federico de
1
Hyun, Na Kyong
1
Jeon, Yongwoog
1
Jin, Seung-a Annie
1
Kafiliveyjuyeh, Soheil
1
Kim, Ahyeon
1
Kim, Taeyeon
1
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International journal of advertising : the quarterly review of marketing communications
10
Psychology & marketing
8
International journal of advertising : the review of marketing communications
7
The journal of brand management : an international journal
6
Journal of advertising : official publication of the American Academy of Advertising
4
American Journal of Business
3
Journal of business research : JBR
3
Journal of international consumer marketing
3
Journal of marketing communications
3
International journal of electronic commerce : IJEC
2
Journal of food products marketing
2
Journal of global marketing
2
Marketing intelligence & planning
2
Corporate reputation review : an international journal
1
Cracking the code : leveraging consumer psychology to drive profitability
1
Electronic word of mouth as a promotional technique : new insights from social media
1
International journal of business communication : IJBC ; a publication of the Association of Business Communication
1
International journal of consumer studies
1
JMM : the international journal on media management
1
Journal of Services Marketing
1
Journal of consumer behaviour : an international research review
1
Journal of financial services marketing : JFSM
1
Journal of promotion management : JPM
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Marketing Intelligence & Planning
1
Marketing letters : a journal of research in marketing
1
The journal of services marketing
1
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Source
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ECONIS (ZBW)
47
OLC EcoSci
17
Other ZBW resources
3
BASE
2
RePEc
2
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71
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1
The impact of materialism and moral identity on post-neutralization behavior in social media environmental campaigns
Ryoo, Yuhosua
;
Kafiliveyjuyeh, Soheil
;
Lee, Jung Ah
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
3
,
pp. 434-464
Persistent link: https://www.econbiz.de/10014550977
Saved in:
2
The role of perceived freewill in crises of human-AI interaction : the mediating role of ethical responsibility of AI
Ahn, Jungyong
;
Kim, Jungwon
;
Sung, Yongjun
- In:
International journal of advertising : the review of …
43
(
2024
)
5
,
pp. 847-873
Persistent link: https://www.econbiz.de/10014551074
Saved in:
3
The effect of gender stereotypes on artificial intelligence recommendations
Ahn, Jungyong
;
Kim, Jungwon
;
Sung, Yongjun
- In:
Journal of business research : JBR
141
(
2022
),
pp. 50-59
Persistent link: https://www.econbiz.de/10013168034
Saved in:
4
Shaping corporate character through symmetrical communication : the effects on employee-organization relationships
Men, Linjuan Rita
;
Sung, Yongjun
- In:
International journal of business communication : IJBC …
59
(
2022
)
3
,
pp. 427-449
Persistent link: https://www.econbiz.de/10013256549
Saved in:
5
When verbal metaphors become more persuasive : the interplay between goal orientation of ad claims and metaphor
Ahn, Hongmin
;
Yim, Mark Yi-Cheon
;
Sung, Yongjun
- In:
International journal of advertising : the review of …
41
(
2022
)
3
,
pp. 541-562
Persistent link: https://www.econbiz.de/10013209368
Saved in:
6
AI-powered recommendations : the roles of perceived similarity and psychological distance on persuasion
Ahn, Jungyong
;
Kim, Jungwon
;
Sung, Yongjun
- In:
International journal of advertising : the review of …
40
(
2021
)
8
,
pp. 1366-1384
Persistent link: https://www.econbiz.de/10012802312
Saved in:
7
CEOs' self-disclosure on Instagram and consumer-brand relationships : the moderating effect of relationship norms
Kim, Taeyeon
;
Sung, Yongjun
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 897-921
Persistent link: https://www.econbiz.de/10012623906
Saved in:
8
Interpret me! : the interplay between visual metaphors and verbal messages in advertising
Ryoo, Yuhosua
;
Jeon, Yongwoog
;
Sung, Yongjun
- In:
International journal of advertising : the review of …
40
(
2021
)
5
,
pp. 760-782
Persistent link: https://www.econbiz.de/10012623885
Saved in:
9
What makes materialistic consumers more ethical? : self-benefit vs. other-benefit appeals
Ryoo, Yuhosua
;
Sung, Yongjun
;
Chechelnytska, Inna
- In:
Journal of business research : JBR
110
(
2020
),
pp. 173-183
Persistent link: https://www.econbiz.de/10012237836
Saved in:
10
#Me and brands : understanding brand-selfie posters on social media
Sung, Yongjun
;
Kim, Eunice
;
Choi, Sejung Marina
- In:
Electronic word of mouth as a promotional technique : …
,
(pp. 14-28)
.
2020
Persistent link: https://www.econbiz.de/10012263234
Saved in:
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