Adamowicz, Wiktor L.; Swait, Joffre D. - In: American Journal of Agricultural Economics 95 (2013) 1, pp. 17-41
Given the large number of food choices that consumers make each day it seems likely that they will adopt decision strategies that minimize cognitive effort. To examine this issue, we develop a conceptual and empirical model of habitual choice, and the factors that result in transitions to two...