Search Results - person:"Swerling, Jerry"

In search of communication excellence : public relations' value, empowerment, and structure in strategic management

Tam, Lisa; Kim, Jeong-Nam; Grunig, James E.; Hall, … - In: Journal of marketing communications 28 (2022) 2, pp. 183-206

Persistent link: https://www.econbiz.de/10012872755

The role and status of communication practice in the USA and Europe

Swerling, Jerry; Thorson, Kjerstin; Zerfaß, Ansgar - In: Journal of communication management : an international … 18 (2014) 1, pp. 2-15

Persistent link: https://www.econbiz.de/10010254405

The role and status of communication practice in the USA and Europe

Swerling, Jerry; Thorson, Kjerstin; Zerfass, Ansgar - In: Journal of Communication Management 18 (2014) 1, pp. 2-15

Purpose – The purpose of this paper is to explore trends in practitioners’ perceptions of their role within organizations as well as their influence among senior management both in the USA and Europe. It analyses practitioners’ beliefs about the status of their work as well as their...

Persistent link: https://www.econbiz.de/10014851216

Taking the Pain Out of Agency Reviews - Every company, nonprofit, candidate or issue these days seems to want to recruit a public relations agency. Accordingly, thousands of agenci...

Swerling, Jerry - In: The Public relations strategist : issues and trends … 7 (2001) 1, pp. 21-23

Persistent link: https://www.econbiz.de/10008119983