In search of communication excellence : public relations' value, empowerment, and structure in strategic management
Lisa Tam, Jeong-Nam Kim, James E. Grunig, Jeffrey A. Hall and Jerry Swerling
| Year of publication: |
2022
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|---|---|
| Authors: | Tam, Lisa ; Kim, Jeong-Nam ; Grunig, James E. ; Hall, Jeffrey A. ; Swerling, Jerry |
| Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 28.2022, 2, p. 183-206
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| Subject: | Empowerment | marketing | public relations | strategic management | structure | value | Strategisches Management | Strategic management | Öffentlichkeitsarbeit | Public relations |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2020.1851286 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012872755