Kashif, Muhammad; Sarifuddin, Syamsulang; Hassan, Azizah - In: Marketing Intelligence & Planning 33 (2015) 1, pp. 90-102
Purpose – The purpose of this paper is to test the extended theory of planned behaviour (TPB) model to investigate money donation intentions and behaviour. Furthermore, the applicability of an extended TPB model is tested for the first time in a collectivist culture....