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Search: person:"Törn, Fredrik"
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Consumer behaviour
4
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Advertising effects
2
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Törn, Fredrik
10
Dahlén, Micael
6
Rosengren, Sara
6
Öhman, Niclas
3
Lange, Fredrik
1
Sjödin, Henrik
1
Wetter, Erik
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Journal of current issues and research in advertising : JCIRA
3
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of advertising research
2
International journal of advertising : the quarterly review of marketing communications
1
SSE working paper series in business administration
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ECONIS (ZBW)
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1
Private sector data for understanding public behaviors in crisis : the case of COVID-19 in Sweden
Wetter, Erik
;
Rosengren, Sara
;
Törn, Fredrik
-
2020
-
Version 1.1
Persistent link: https://www.econbiz.de/10012200929
Saved in:
2
Revisiting the match-up hypothesis : effects of brand-incongruent celebrity endorsements
Törn, Fredrik
- In:
Journal of current issues and research in advertising : …
33
(
2012
)
1
,
pp. 20-36
Persistent link: https://www.econbiz.de/10009671506
Saved in:
3
Revisiting the Match-Up Hypothesis: Effects of Brand-Incongruent Celebrity Endorsements
Törn, Fredrik
- In:
Journal of current issues and research in advertising : …
33
(
2011
)
1
,
pp. 20-37
Persistent link: https://www.econbiz.de/10010033581
Saved in:
4
Challenging consistency : effects of brand-incongruent communications
Törn, Fredrik
-
2009
Persistent link: https://www.econbiz.de/10003847084
Saved in:
5
Could placing ads wrong be right? : advertising effects of thematic incongruence
Dahlén, Micael
;
Rosengren, Sara
;
Törn, Fredrik
; …
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 57-67
Persistent link: https://www.econbiz.de/10003766364
Saved in:
6
Advertising creativity matters
Dahlén, Micael
;
Rosengren, Sara
;
Törn, Fredrik
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 392-403
Persistent link: https://www.econbiz.de/10003768840
Saved in:
7
Could Placing ADS Wrong be Right?: Advertising Effects of Thematic Incongruence
Dahlén, Micael
;
Rosengren, Sara
;
Törn, Fredrik
; …
- In:
International journal of advertising : the quarterly …
37
(
2008
)
3
,
pp. 57-68
Persistent link: https://www.econbiz.de/10009976365
Saved in:
8
Advertising Creativity Matters
Dahlén, Micael
;
Rosengren, Sara
;
Törn, Fredrik
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 392-403
Persistent link: https://www.econbiz.de/10008107591
Saved in:
9
Could Placing ADS Wrong be Right?: Advertising Effects of Thematic Incongruence
Dahlén, Micael
;
Rosengren, Sara
;
Törn, Fredrik
; …
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 57-68
Persistent link: https://www.econbiz.de/10008108971
Saved in:
10
Effects of Ad-Brand Incongruency
Dahlén, Micael
;
Lange, Fredrik
;
Sjödin, Henrik
; …
- In:
Journal of current issues and research in advertising : …
27
(
2005
)
2
,
pp. 1-12
Persistent link: https://www.econbiz.de/10008116031
Saved in:
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